Are you looking to grow your business? Reach more potential customers/clients and generate more revenue? Well then you need video marketing. Video has the potential to transform your product from one-dimensional commodity in the minds of your audience to a three-dimensional solution that they can connect with. 43% of businesses are using video as part of content Strategy, Over 6 billion hours of videos are viewed on YouTube every month and 80% of consumers buy a product after watching a video. 51.9% of marketing professionals worldwide name video as the type of content with the best ROI? Still not convinced? This article will go through 5 main reasons why your business needs a corporate video.

Having a corporate video is a quick, creative and informational way to showcase your business, products and services. Videos can also help enhance your company’s image. A corporate video does not have to be any longer than 5 minutes and in this time you will be able to tell your story in a creative and attractive way.

Recent studies have indicated that the ability to entice multiple senses make videos great education tools. Audio-visual communication improves the ease of conveying important information and makes it easier for people to retain that information.

It is a good idea to have a corporate video on your company website; therefore visitors will be able to quickly understand what your business is about without having to scroll through your website for more details.

Video marketing has been cited as one of the best ways to drive new sales, by uploading your corporate video on several sites, you will be able to reach more potential clients and customers. Video grabs people’s attention in a far greater way than words. If a potential customer can relate to you then it fills them with more confidence and as a result increases the likelihood of them buying your product .Research has shown that people are 80% more likely to purchase a product after watching a corporate video.

Google LOVES videos. Having a corporate video not only lets your customers know your services but it boosts your websites SEO and you could find yourself higher up on Google Search. 

Let's face it, these days having a strong Google search ranking is a cornerstone of just about any business, so making sure that you tap into the potential of SEO/SEM through your video content is paramount. This alone is a powerful reason to produce a high quality, creative corporate video. Investing in a corporate video helps increase traffic to your website and social media channels, therefore increasing sales and gaining you those all-important clients and customers.

Corporate videos also assist companies in establishing a unique brand that stands out in today’s volatile and highly competitive markets. Videos allow content to be developed for specific markets with specific focuses. Therefore, organizations can design promotional and marketing videos to mimic the needs, mood, or taste of the audience. The ability of a video to create a unique brand is often determined by its capacity to influence the target audience.

Videos are very easy to share! Whether you are posting on Social Media or your website, (if someone likes your video) viewers can immediately copy and paste your video’s link onto their personal Social Media sites and websites. This is the easiest way to generate traffic back to your website and your business and with the accessibility of video it makes it easy to people to share and you could be reaching millions of people worldwide if all goes well!
Your business doesn’t use video? Start now! Contact us and let’s discuss the best story for your business.